Snowdonia Attractions Have Lobsters All Wrapped Up! Will You Spot Them?!


Snowdonia Attractions, a consortium of some of the best attractions in North Wales has launched a stunning ad campaign to entice visitors from across the UK, and France to the area…. by fully wrapping large 7meter Lobster Lorries with huge iconic images!

The 2 lorries are part of a fleet owned by the Lobster Pot in Church Bay, Anglesey, The Lobster Pot supplies live shellfish across the UK & Europe.  Chairman of Snowdonia Attractions, Jonathan Williams-Ellis  is firm friends with the Wood family, and together they saw the opportunity to market North Wales & Snowdonia Attractions to the masses!  

Tristan Wood, Managing Director of the Lobster Pot said “We live in an outstanding area, with so much to offer. I saw this campaign as a great way to support the drive for tourism into North Wales”

From half term, the lorries will start their route’s to Heathrow, Hull, Ullapool in Scotland, Dublin Port, Dover & Calais.  They’ll be showcasing the Snowdonia Mountain Range, Caernarfon Castle, the iconic Menai Bridge and the stunning Barmouth Estuary.  Snowdonia Attractions also owns the Snowdonia Pass, a newly re-launched discount card for visitors and locals alike, so they took the opportunity to pop that on the back of the lorries!

Jo Wierzbicki, Marketing Manager of Snowdonia Attractions said “We wanted to showcase North Wales, with its epic landscapes and heritage to entice visitors to find out more about Snowdonia Attractions and the Snowdonia Pass – what better way to capture people’s attention than to create a ‘wow’ factor!  

Will you see them on your travels?  Snowdonia Attractions are launching a competition to go alongside the lobster lorry marketing.  So, for your chance to win an overnight stay for you and your family at Llechwedd Slate Caverns new luxury glamping pods, with a Deep Mine Tour Experience, a Family Pass to Zip Worlds Bounce Below and Family trip on the Snowdonia Mountain Railway – just snap your sighting of one of the lorries and post it on twitter, facebook or Instagram including #gosnowdonia !